Fragments
Hospitality
Logo & Brand Identity
Austin, TX
2024
Fragments is a boutique coffee shop aiming to create a warm and inviting atmosphere for coffee lovers. Known for its artisanal brews and cozy ambiance, Fragments needed a distinctive brand identity that reflected its unique style and resonated with its local community. They approached us to craft a logo and brand identity that would capture the essence of their coffee culture and set them apart in a competitive market.
Summary
Fragments sought a brand identity that could visually communicate their ethos of quality coffee and community. They needed a memorable logo and cohesive branding to reflect their artisanal approach and welcoming environment.
Challenge
The challenge was to design a logo and identity that would capture Fragments' essence—blending craftsmanship, warmth, and simplicity. The brand needed to be modern yet approachable, reflecting the coffee shop's high-quality offerings and comfortable atmosphere.
Solutions
We developed a minimalist, elegant logo that embodies Fragments’ artisanal craftsmanship and friendly vibe. The new identity incorporated warm, earthy tones and simple, clean design elements, ensuring a consistent brand presence across signage, packaging, and marketing materials. This cohesive identity strengthened Fragments' connection with its audience, making it a standout in the local coffee scene.
