Sardines
Food & Beverage
Brand Identity & Packaging Design
Lisbon, Portugal
2024
Sardines is a contemporary brand that reimagines the tradition of Portuguese sardines, offering a modern twist on a cultural staple. The brand aims to preserve the authenticity of traditional sardine preparation while presenting it in a fresh and innovative way. Sardines approached us to create a bold new identity that captures both the rich heritage and the forward-thinking vision of their product.
Summary
Sardines needed a new brand identity that seamlessly blended tradition with innovation. They sought to redefine the perception of Portuguese sardines by crafting a modern, stylish brand that appealed to both local and international markets, while staying true to the product’s roots.
Challenge
The main challenge was to honor the deep cultural significance of Portuguese sardines while introducing a fresh, contemporary look and feel. The brand had to appeal to a modern audience without losing the essence of its tradition.
Solutions
We developed a striking visual identity for Sardines, combining traditional Portuguese design elements with modern typography and vibrant colors. The packaging design was key, featuring elegant illustrations and bold branding that set Sardines apart on the shelves. The new identity reflects the brand’s commitment to quality, tradition, and innovation, positioning Sardines as a premium product in the global market.
